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Director, Product Management and Web Strategy
Homepage optimization
(with ZERO engineering spend)
Objective: Fix high traffic with low conversion by clarifying the value proposition, tightening the CTA hierarchy across devices, and standing up a testing framework that did not rely on engineering so we could ship and learn faster.
Result: Increased conversions by 22.6% in the first 30 days and 33% in the first 60 days post-launch without leveraging any engineering resourcing or vendor spend.
The day-to-day: Directing web and marketing site strategy, overseeing homepage and signup flow improvements in collaboration with product, brand, design, and engineering. Established structured systems for intake, prioritization, and weekly planning across distributed teams. Led cross-functional investigations into performance breakdowns, resulting in stronger KPI tracking, defined escalation protocols, and more reliable reporting to senior leadership
Senior Director, Product Management
Bringing GenAI solutions to traditional HR in 3 months
Objective: Launch the organization’s first AI-powered solution from zero to market in 90 days. I aligned marketing, creative, and product teams around a clearly defined scope, delivery timeline, and go-to-market strategy.
Result: Drove $500K in new revenue in the first quarter, a 3% lift in B2B revenue, and served as a model for future innovation initiatives within the organization.
The day-to-day: Established execution standards for future AI product development within the organization. Connected strategic intent to execution by translating business goals into delivery milestones. Enabled new revenue growth through structured GTM planning and operational focus.
Personalize the signup and education experience for small business owners
Objective: Restructure credit card and financial product offerings for small business owners, and improve the conversion flow through stronger educational materials.
Result: Scaled Hello Alice’s multi-product platform suite to 1M+ customers and generated $3M in new revenue within five months through data-driven optimization, AI-powered personalization, and faster time-to-market.
Building customized brand alignment for global client adoption
Objective: Leverage creative psychological triggers to impact conversions of top-tier clients. Lead cross-functional delivery of go-to-market initiatives supporting Fortune 100 clients.
Result: Contributed to over $50 million in realized revenue. Introduced governance and velocity frameworks that reduced average delivery timelines by 10% and drove more than $5 million in annual operational savings.