Directing web and marketing site strategy, overseeing homepage and signup flow improvements in collaboration with product, brand, design, and engineering. Established structured systems for intake, prioritization, and weekly planning across distributed teams. Led cross-functional investigations into performance breakdowns, resulting in stronger KPI tracking, defined escalation protocols, and more reliable reporting to senior leadership.

Impact

• Improved operational clarity and reduced delivery friction across core web initiatives

• Enabled faster decision-making through reliable, cross-functional data access

• Increased leadership confidence through consistent progress tracking and reporting

• Strengthened coordination between global teams through structured planning rituals

• Supported business growth by maintaining velocity on high-priority execution

• Provided a repeatable model for triaging underperformance across key funnel surfaces

At SHRM, I launched the company’s first AI-powered solution from zero to market in 90 days. I aligned marketing, creative, and product teams around a clearly defined scope, delivery timeline, and go-to-market strategy. The product generated 3 percent net-new B2B revenue in its first quarter and served as a model for future innovation initiatives within the organization.

Impact

• Delivered a high-priority product under tight executive timelines without compromising scope

• Built cross-functional alignment across marketing, product, and design to support launch readiness

• Connected strategic intent to execution by translating business goals into delivery milestones

• Enabled new revenue growth through structured GTM planning and operational focus

• Established execution standards for future AI product development within the organization

• Demonstrated how strong project structure accelerates time-to-value for emerging initiatives

At Hello Alice, I scaled the product portfolio to $3 million in revenue within five months. I developed delivery systems that supported marketing campaigns, partner activations, and content deployment across a user base of over one million small business owners. My work enabled cross-functional teams to launch initiatives faster and meet both internal and external deadlines without sacrificing quality.

Impact

• Accelerated portfolio revenue growth through structured execution and delivery focus

• Built operational workflows to support campaigns, partnerships, and program launches

• Improved coordination between product, marketing, and customer teams

• Supported enterprise partners through predictable rollout processes and timelines

• Enabled teams to move quickly while maintaining clarity on ownership and scope

• Created delivery models adaptable to high-visibility external initiatives

At PwC, I led cross-functional delivery of go-to-market initiatives supporting Fortune 100 clients, contributing to over $50 million in realized revenue. I introduced governance and velocity frameworks that reduced average delivery timelines by 10 percent and drove more than $5 million in annual operational savings. I also partnered with sales and product leaders to implement a personalization strategy that improved decision-maker engagement and shortened sales cycles.

Impact

• Delivered high-stakes initiatives for enterprise clients with measurable revenue impact

• Improved delivery speed through governance and planning process adoption

• Enabled operational savings through better forecasting and execution discipline

• Advanced sales enablement strategy through targeted content personalization

• Increased stakeholder satisfaction by aligning UX improvements with usage goals

• Supported scalable growth through process-driven collaboration across teams